Geomotiv Heads to Cannes Lions 2025

We are excited to share that Tamuna Basaria, Head of Business Development at Geomotiv, will be attending Cannes Lions, a global advertising and creativity festival held on the French Riviera from June 16 to 20. Our representative will participate in this event to connect with industry peers and share insights across the intersection of AdTech and AI in media.

What Cannes Lions is about

Cannes Lions is a five-day festival where global advertising and creative leaders meet to celebrate the brightest campaigns. But a closer look at the event suggests that it goes beyond red carpets and trophies. It’s where the boldest thinkers in media, marketing, technology, and creativity come together to network, share insights, challenge new ideas, and discuss their work.

This year’s agenda reflects that. It’s packed with exhibitions, time-boxed panel discussions, all-day events, workshops, and meetups. There will also be informal events like a mini-golf tour, “happy hours” breaks, and various casual meetups throughout the festive week.

Why we’re Attending

Cannes Lions is the biggest gathering in the advertising world, and for us, it’s a notable event. It offers the opportunity to meet, reconnect, and engage with the best and brightest minds in the industry. The festival also hosts the most important conversations around AdTech and the future of AI in advertising. These are the discussions we always attend.

We look forward to participating in the discussions on how AI is transforming media buying, campaign optimization, and reporting measurement. The rise of AI agents is opening new ways to run campaigns with more precision and speed, and we’re eager to explore how that’s playing out across the industry.

Another area we’ll pay close attention to is how publishers rethink their approach to monetization. Custom-built SSPs, smarter infrastructure, and greater control over supply are becoming real priorities for many, and we’re interested in where this trend is headed.

Tamuna is eager to connect with others exploring the future of AI and media. She’ll be at Cannes Lions all week, joining conversations, exchanging ideas, and meeting fellow innovators.

Reach out to Tamuna to set up a time — she’d love to connect.