Best White-Label Supply-Side Platform Development Providers
in 2026

Publishers are under constant pressure to extract the highest possible value from their ad inventory, and the right SSP can make all the difference. As the digital advertising ecosystem becomes increasingly automated and complex, SSPs continue to evolve, each offering its own set of features, integrations, and partnership models. But with the market crowded by both established players and a slow-but-steady stream of newer, highly specialized platforms, finding the SSP that delivers the best balance of performance, transparency, and cost can be a real challenge for publishers.

Those who don’t plan to invest extensively in the design of custom-built SSPs are sure to benefit from white-label SSP options. This platform type comes with an extensive feature set and requires only minimal customization to let publishers derive optimal revenue from ad space sales. Here is a review of the best white-label supply-side platforms worth considering in 2026. We review the selection criteria that guide the choice of TOP white-label SSPs and examine eight leading providers currently present in the international market.

What is a White-Label SSP?

This software platform is almost ready for deployment, with a bit of customization and branding making it look and function as a natural extension of the publisher’s business brand. The benefit of white-label SSPs is in quick time-to-market, with a ready user interface and feature set simplifying software launch.

The ease of integrating white-label SSPs into existing tech stacks, combined with their lower cost compared to building a custom platform, makes them especially attractive to companies that need to operate their own supply infrastructure without heavy engineering investment. This includes ad networks looking to manage inventory independently, media companies that want to commercialize their own ad-selling platforms, and larger publishers seeking more control over their monetization. Because white-label SSPs don’t require extensive in-house development resources for setup, customization, or ongoing support, they’re also a practical fit for smaller agencies, media intermediaries, and AdTech startups that need a budget-friendly path to launching programmatic supply capabilities.

The main features that distinguish TOP white label supply-side platforms from other SSP types include:

• Ownership and branding. White-label SSPs are launched with the publisher’s proprietary brand identity, thus becoming a part of its ecosystem and serving its business goals. Standard hosted SSPs don’t provide this privilege by using their native branding and interface and allowing publishers to plug into the existing network without adjusting it in any way.
• Feature control. White-label SSPs allow flexible customization of settings and feature configurations to match specific clients’ needs and ad inventory. SSP software vendors provide numerous custom modules and additional integrations that enable endless modifications.
• Data ownership. Publishers launching their own white-label SSPs retain full control over ad space selling logs, auction data, and partner-specific reports. They own the software platform’s backend, which distinguishes this model of software use from subscription-based software. Data routing and margin settings are also in full publisher control, with no third-party involvement.
• Absence of vendor lock. The most valuable aspect of launching a white-label SSP is the publisher’s technology independence. Operators configure traffic blocking settings, multi-tier supply paths, and DSP-specific connectivity rules. The level of flexibility and integration freedom is unrivaled compared to traditional SSPs.
• Business flexibility. Having a white-label SSP offers additional business opportunities to publishers. They may create new commercial offers and sell media, onboard other publishers, and create their own niche ad space selling networks with the help of SSP tools.
• Low engineering and cost burdens. While the development and launch of custom SSPs is demanding in terms of time and resources, white-label SSPs can be deployed without in-house tech talent. As a rule, SSP vendors provide all kinds of customization and integration assistance the client requires. As a result, the cost of launching a fully functional, standalone SSP with white-label software options is several times lower compared to custom software development pathways.

All these aspects make a white-label SSP the top choice among companies seeking full ownership of ad-selling software but not ready for extensive investments. Such platforms are rebrandable and easily customizable, thus serving a variety of client categories. When choosing functional, safe, and feature-rich solutions from reputable providers, publishers receive flexible and scalable software unlocking plug-and-play monetization opportunities.

Top 8 White-Label Supply-Side Platforms

Now, let’s talk in more detail about the best white-label supply-side platforms that currently take the lead in the global ad sales market due to unique features and service quality:

• Geomotiv,
• TeqBlaze,
• Digital Ad Systems (OrbitSoft),
• Epom,
• Audiencelogy,
• AdCorp,
• BidsCube,
• EXADS.

#1 Geomotiv

This US-based custom software engineering company was founded in 2010. Its team of 200+ in-house engineers delivers superior AdTech, MarTech, and OTT/CTV solutions to clients in the USA, Canada, the UK, Europe, and the Middle East. The company has produced 60+ large-scale apps in these areas, including fully branded SSPs and exchanges for publishers, media owners, and AdTech service providers.

Geomotiv’s feature-rich white-label SSP solution offers all top-tier features a modern SSP should possess:

• End-to-end SSP and exchange development architecture with pre-built modules.
• A ready-made real-time bidding (RTB) infrastructure.
• Advanced data engineering capabilities powered by AI/ML algorithms for yield and traffic optimization.
• Smooth third-party integration (DSP, DMP, and analytical services).
• Autoscaling capabilities related to the SSP’s cloud-native architecture.
• SSP scaling with Geomotiv’s dedicated teams and continuous support.

Geomotiv’s white-label SSP solution is fully customized in line with clients’ needs, which differentiates it from generic platform offerings. IP rights transfer occurs after the platform’s customization, with the publisher becoming the only owner of their branded ad-selling software.

Geomotiv’s software also enables advanced monetization strategy development and can cater to clients operating sensitive data. The company’s advanced AdTech expertise and AI engineering talent make it a global AdTech partner capable of delivering truly differentiated SSPs with nuanced business logic.

#2 TeqBlaze

TeqBlaze once used to be a white-label product of SmartyAds, which developed into a standalone software business. The company has been building white-label SSPs since 2014, gaining independence from SmartyAds in 2024. Thus, it may be regarded as a fresh player in the international AdTech market, though with a solid background in SSP design. The company is headquartered in Europe and currently services 60+ clients across the globe. Its product range includes white-label SSPs, ad exchanges, DSPs, and SDL infrastructure.

TeqBlaze’s white-label SSP comes with the following features worth a closer look:

• Full SSP and ad exchange architecture with advanced traffic and demand control capabilities.
• Query volume and routing optimization tools.
• Adaptive Margin engine performing automated adjustments for specific auctions and partners.
• In-depth analytics with customizable admin dashboards and real-time data reports.
• Business Intelligence (BI) service integration.
• In-app monetization SDK.
• Header bidding integrations available for a variety of ad formats (web, CTV, mobile, etc.).

This way, one can see that TeqBlaze’s core competitive advantage is in the depth of SSP optimization ensured by SPO and traffic shaping capabilities. Users of this vendor’s SSPs can build sophisticated yield management strategies, enjoy strong analytics, and automate monetization with enterprise-grade solutions.

#3 Digital Ad Systems (OrbitSoft)

Digital Ads Systems is a US-based company behind the OrbitSoft Ad Server suite. The company was founded in 2017, but it boasts over two decades of software development experience and has a wide product range that covers SSP, DSP, ad server software, header bidding tools, DMP products, and software solutions for mobile ad monetization. At present, over 150 companies in different countries have built integrated ad-serving ecosystems using Digital Ads Systems’ help.

When one looks at its white-label SSP solution, the following competitive features stand out as significant:

• The SSP architecture is tightly integrated with OrbitSoft ad server, ad exchange, DSP, and DMP, making every white-label SSP a part of the wide, well-established ad-selling network.
• Data-rich reporting is provided with publisher, placement, advertiser, and DSP data segmentation and insights.
• Continuous QA monitoring and traffic quality controls.
• 24/7 support for clients, with custom programming and training for SSP software buyers.
• World-class mobile SSP SDK.
• Built-in predictive algorithms for precise targeting and dynamic price adjustment.

Thus, the main market benefit of Digital Ad Systems is its complete ad-selling software ecosystem that incorporates all must-have features, from direct deals to RTB capabilities, detailed reports, and extensive customization. This suite of features makes OrbitSoft suitable for ad networks and agencies alike, serving both broad and niche workflow needs.

#4 Epom

Epom is a Ukrainian business founded by Anton Ruin, Sergey Chudnovsky, and Alex Lunkov in 2010. Currently holding a prestigious title as the leading European AdTech provider, Epom is recognized by Forbes and G2 for its superior ad-serving and programmatic software solutions. The company doesn’t offer a standalone white-label SSP product, but its white-label ad servers meet all SSP feature needs. Users selecting Epom software for ad-selling setup receive:

• An ad server with 800+ feature modules, fully customizable to client needs.
• Integration with 60+ DSPs and custom SSPs for supply and demand balancing.
• Advanced ad inventory tools, with interactive templates and a vast library of ad formats.
• Header bidding capabilities.
• Educational content on ad space monetization and strategy building.
• Robust real-time analytics across all aspects of programmatic software performance.

The main strength of Epom in the ad-selling industry is its cross-channel ad server capability, coupled with a powerful suite of SSP features and tools. Clients using Epom’s SSP products also enjoy tight ad inventory control and access to a wide variety of DSP sources.

#5 Audiencelogy

Audiencelogy has been operating in the AdTech space since 2005, thus offering 20 years of tech expertise to its international clientele. It offers a wide product range, including DSPs, SSPs, and ad network platforms, serving dozens of publishers, media companies, and ad-selling brands. Audiencelogy has a branded white-label YieldTech SSP, which clients can customize to their liking. Its main features include:

• Audience-based targeting toolkit using publisher first-party data.
• Auction engine operating on configurable pre-targeting criteria.
• RTB2RTB arbitrage engine that coordinates direct deals and SSP traffic for optimal profit margins.
• Smart margin management features.
• Traffic-channel configuration capabilities leveraging custom lists and criteria.
• Continuous ad quality control.

This vendor’s key strengths are associated with strong arbitrage expertise and yield engineering capabilities. Its flexible white-label customization and RTB2RTB feature enable YieldTech’s multi-source traffic strategies and optimal profit margins across ad selling formats. These advantages make it popular among ad network owners and advanced publishers with complex ad inventories.

#6 AdCorp

AdCorp is a team of 500+ in-house AdTech professionals working since 2016, with a full business rebranding in 2024, reflecting its renewed focus on white-label DSP/SSP software. The company offers feature-rich, customizable programmatic stacks for ad-selling businesses of all scales and sizes. Its SSP solutions appeal to clients with:

• An all-in-one software product supporting SSP and DSP functionality.
• Extensive branding and customization options, from UI to domain and logo, ensuring the SSP’s consistency with the client’s brand identity.
• Ongoing SSP optimization and support on the part of AdCorp’s team.
• Real-time analytics and reporting.
• Intuitive ad inventory management.
• Extensive SSP feature and architecture customizations available.

The company’s main competitive benefit is a combined model of partnership, presupposing SSP software customization, launch, and further servicing. This way, the company’s programmatic stack may suit companies that don’t plan to build in-house tech teams and want to have a smoothly running media buying and selling platform.

#7 BidsCube

BidsCube was founded in 2020 in Hong Kong. It is a full-stack AdTech business specializing in programmatic software and ecosystems of any scale and size. 100+ clients use its white-label SSP and DSP products in all parts of the globe, including publishers, ad networks, and agencies seeking direct presence in the ad selling industry. The following characteristics and performance indicators distinguish its white-label SSP:

• Minimal fill rates of 85%, reaching 100% for some publishers.
• The SSP’s ability to process up to 3.5 million requests per second.
• Extensive customization possibilities.
• Free trials with personal support and assistance.
• Real-time data reporting and ad inventory control.
• Built-in VAST adapter for optimal video advertising results.
• Seamless SDK integration option.
• Top-tier DSP selection for the sake of ad quality maintenance.

Though BidsCube is a relatively new player in the international market for digital advertising, its platform is future-ready and possesses many competitive, advanced features. Impressive statistics and dynamic business development make this company a promising player in the industry, pointing to its long-term business orientation.

#8 EXADS

EXADS is a Dublin-based AdTech provider operating for over 10 years, offering white-label ad-serving solutions to clients. Its white-label SSP product may be used as a standalone software and a part of the bigger programmatic stack that includes DSP, ad server, and ad network tools. The company promises a time-to-market turnaround of under 10 days, which makes it one of the fastest software developers in the white-label SSP industry. Other interesting features of its SSP include:

• Advanced theme control and customization.
• Versatile IAB-standard ad format support across device and platform types.
• Malvertising protection.
• Traffic quality safeguards and continuous traffic quality monitoring.
• Robust analytics and extensive modifications without extra costs.

The main features distinguishing EXADS include fast launch and feature breadth. Coupled with strong security shields, these advantages make EXADS a frequent choice among publishers looking for advanced monetization and analytical capabilities.

Conclusion

Use this list of the best white-label SSPs to see which one meets your business needs better than the others. Always do your due diligence and discuss the process of partnership with the vendor’s team to avoid unpleasant surprises after the contract is signed. Don’t forget to check the vendor’s testimonials and existing clients’ reviews via personal contact. These preparatory steps will help you start a long-term SSP partnership on the right foot, with confidence in the vendor’s reputation and software excellence.