Your Brand. Your Bidders. Your White-Label Auction Software — Not 3rd-party's.

Geomotiv builds fully white-label auction software that operators own outright. Your domain, your mobile app in the App Store, your bidder data in your CRM — forever. No marketplace dependency. No commission extraction. No brand surrender.

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Trusted Insight
Traveling Spoon
Rubicon
Pluto TV
PebblePost
MediaMath
Black Beacon
BBG
Addopler

"Every time a bidder visits your auction
on a third-party platform, you are paying
to their brand, not yours."

Their logo in the URL. Their name in the bid confirmation email. Their database holds your buyer relationships. And when you want to leave, your bidder history stays behind.

What White-Label Actually Means

Ownership made concrete. Here’s exactly what you control when you move your auctions to a dedicated Geomotiv white-label auction solution.

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Your domain
auctions.yourdealership.com, not third-party-platform.com/yourname
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Your mobile app
iOS + Android app listed directly under your company name in the App Store
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Your logo
Displayed exclusively on the bidder portal, catalog pages, confirmation emails, and invoices
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Your bidder data
Every registration, bid history, and user behavioral signal goes directly into your CRM, not ATG’s
premium publishers
Your payment processor
Stripe, Fiserv, or your own provider — no forced LivePayments at 3.99% + $0.25
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Your code
Custom enterprise contract means you own the platform code outright at delivery

See the Platform in Action

Take a tour of the white-label bidder experience and operator dashboard.

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Gain the Freedom to Run Auctions the Way You Want

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Multi-Auction Support

Run forward, reverse, sealed-bid, and timed formats from a single deployment. Zero limitations on how you trade.

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Sub-Second Real-Time Updates

Instant notifications and live screen refreshes keep every bidder active, focused, and driving the price higher.

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Future-Proof Scalability

Grow your platform without rewriting code. Add or remove custom tools, integrations, and performance modules as your business expands.

Your Branded Auction Platform Is Ready to Launch

Go live under your own brand in weeks, not months with a fully customized, secure, and scalable white-label platform.

Marketplace vs. Geomotiv

How true white-label auction solution compares against standard marketplace providers
on the dimensions that matter most.

Dimension 3rd-party / ATG Marketplace Geomotiv White-Label
Bidder-facing URL 3rd-party-platform.com/yourname
Brand in mobile app 3rd-party App
Bidder data ownership ATG's database
Fees 2-5% per item + $525-$1,275/event
Payment processor Forced LivePayments (3.99% + $0.25)
Uptime 2.1 rating on Sitejabber - crashes during live auctions
Code ownership Locked to ATG ecosystem

We've Done This Before

Switching platforms shouldn’t mean losing sleep or skipping auctions.
Our white-label auction software company manages the technical heavy lifting so you can focus on consignments.

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Bidder data migration planning included in enterprise contract
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Your existing auction schedule stays intact during transition
Technology company
Dedicated onboarding manager from signed contract to first live auction
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First live auction in under 30 days for standard deployments
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One White-Label Auction Platform. Tailored to Your Business Model.

Auction Houses & Marketplaces
eCommerce & Retail Brands
Enterprise & B2B Sellers
Startups & Niche Platforms

Auction Houses & Marketplaces

Own a high-volume bidding engine designed exclusively around your business brand:

  • recurring and one-off online auctions,
  • concurrent bidding without slowdowns,
  • multi-language and local currency settings,
  • full ownership of your bidder data.
auction houses and marketplaces

eCommerce & Retail Brands

Embed high-converting auctions directly into your digital storefront:

  • branded auction experiences,
  • automated timed and reverse auctions,
  • native connection with existing tools,
  • built-in analytics dashboards.
eCommerce & Retail Brands

Enterprise & B2B Sellers

Automate complex corporate workflows and meet strict compliance rules:

  • custom user roles and multi-tier approvals,
  • bank-grade security for high-value deals,
  • direct sync with finance and procurement tools,
  • modular source code to add or remove features.
Enterprise & B2B Sellers

Startups & Niche Platforms

Launch a branded platform fast and on a controlled budget:

  • deployment under your domain,
  • 0% platform commissions,
  • agile feature upgrades,
  • premium user experiences from day one.
Startups & Niche Platforms

Get Started Fast with Geomotiv’s White-Label Auction Solution

01 - BRAND IT

We eliminate all Geomotiv footprints, applying your logo, brand colors, and domain to a dedicated auction interface.

02 - SYNC IT

Connect your payment gateways, CRM, and marketing tools so the auction platform fits into your existing stack.

03 - OWN IT

Launch your platform with ultimate flexibility. Retain 100% of your bidder relationships and transaction history forever.

Trusted by Top Customers Globally

“We wanted to handle equipment resale the same way we handle any other critical business process. Geomotiv’s auction software gave us transparency, speed, and confidence in pricing decisions. It replaced negotiation with market logic. That changed everything.”

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Andrei Shavel
Elemental Day Surgical Center

“This auction software turned out to be exactly what we needed. Many features that other platforms do not provide are included in this equipment auction software, and their support service is excellent. One of the special advantages is that sponsors are acknowledged in the auction catalog, which is great.”

Tom Faulhaber
Tom Faulhaber
Director, Software Engineering at Axon

“Before we launched the auction platform, we did everything by hand, which meant a ton of emails, spreadsheets, and phone calls. We tried out different software solutions before realizing we needed an auction management system.”

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Eric Brandser, MD
Radiology Association of Northern Kentucky

Got Questions About Our White-Label Auction Software?
We Have Answers.

How fast can we go live with a white-label auction platform?

It depends on where you are starting from. We can show you a live demo with your logo and colors during our first call. In 2 weeks, we can deploy a ready-to-use platform under your own domain. End-to-end migration from third-party platforms is typically completed within 30 days.

How much does a white-label auction platform cost?

Pricing starts at $15,000. The final cost depends on customization, integrations, branding, and any advanced functionality you require. Let’s schedule a brief introductory call to discuss your business needs, and our team will prepare a free quote tailored to your requirements.

Can I fully rebrand the platform with my own logo, domain, and color scheme?

Yes. This is true white-label software. We remove every single trace of Geomotiv’s branding. The online platform is deployed under your private domain, featuring your logo, custom colors, and corporate styling across screens. From the bidder portal and catalog pages to automated confirmation emails, your audience will only experience a platform that looks and feels like your own solution.

Who owns the data generated on the platform, my business or Geomotiv?

Your business owns all data generated on the platform, including bidder accounts, online auction listings, and bidding history. Geomotiv has zero access to your information. You can export or migrate auction logs and user records at any time.

Does the solution support multiple languages and local currency settings?

Yes, this white-label auction software supports multilingual interfaces and local currency settings, allowing you to serve bidders across regions with a single interface. You can configure the languages and currencies relevant to your target markets using built-in tools.

Which features are configurable out of the box versus requiring custom development?

Online auction formats, bidding rules, branding, payment gateways, multi-language support, and the analytics dashboard are configurable without any coding. More specialized workflows, unique integrations, or industry-specific logic can be added through custom development. As a white-label auction software company, Geomotiv maps out all standard configurations and custom development needs upfront.

Can I add or remove modules as my business grows?

Sure, the platform uses a modular architecture, so you can start with core functionality and add or remove modules as your needs change. New auction formats, storage capacity upgrades, and advanced capabilities and tools can be introduced at any moment.

Can I run different types of auctions from the same admin panel?

The admin console allows you to configure and launch forward, reverse, or timed auctions simultaneously. For example, you can host a public timed sale for retail buyers and a private reverse auction for corporate clients. Apply payment, bidder verification, and bidding rules to each event without overlaps.

What actual business insights can I get from the analytics dashboard?

Track bidding activity, inventory demand, financial performance, and bidder participation rates in a centralized dashboard. The system tools convert these data points into visual metrics and charts, so you can adjust bidding rules, reserve prices, and event timing to optimize every future auction.

Can we verify and approve bidders before they join a live auction?

Yes, completely. You can set up automatic credit card vetting and identity checks through standard payment gateways, or choose to approve high-value enterprise accounts from your admin panel manually. Geomotiv’s platform ensures that only qualified vetted users can participate in your online auction events.

What ongoing technical support is included after launch?

Our product team provides dedicated support after your platform goes live, covering configuration, bidding management, and troubleshooting. You also receive step-by-step guides, tutorials, and resources. Support is tailored to your ongoing business and operational needs.

See Your Brand on the Platform
in 30 Minutes

We’ll walk you through a live demo of the white-label front-end — your logo, your domain, your bidder experience. No commitment required.

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