White-Label Auction Software

Geomotiv Flips This Entirely

"Every time a bidder visits your auction
on 3rd-party's platform, you're paying
to build 3rd-party's brand — not yours."

Their logo in the URL. Their name in the bid confirmation email. Their database holds your buyer relationships. And when you want to leave, your bidder history stays behind.

What White-Label Actually Means

Ownership made concrete. Here’s exactly what you control when you move your auctions to a dedicated Geomotiv platform.

Your domain
auctions.yourdealership.com, not 3rd-party-platform.com/yourname

Your mobile app
iOS + Android app listed directly under your company name in the App Store

Your logo
Displayed exclusively on the bidder portal, catalog pages, confirmation emails, and invoices

Your bidder data
Every registration, bid history, and behavioral signal goes directly into your CRM, not ATG’s

Your payment processor
Stripe, Fiserv, or your own provider — no forced LivePayments at 3.99% + $0.25

Your code
Custom enterprise contract means you own the platform code outright at delivery

Take a Quick Tour

See the Platform in Action

Take a tour of the white-label bidder experience and operator dashboard.

Marketplace vs. Geomotiv

How true white-label software compares against standard marketplace providers
on the dimensions that matter most.

Dimension	3rd-party / ATG Marketplace	Geomotiv White-Label
Bidder-facing URL	3rd-party-platform.com/yourname	auctions.yourcompany.com
Brand in mobile app	3rd-party App	Your company name
Bidder data ownership	ATG's database	Your CRM, always
Fees	2-5% per item + $525-$1,275/event	One flat enterprise contract
Payment processor	Forced LivePayments (3.99% + $0.25)	Your processor of choice
Uptime	2.1 rating on Sitejabber - crashes during live auctions	99.9%+ SLA with financial penalties
Code ownership	Locked to ATG ecosystem	Delivered to you at contract close

Migrating from a 3rd-Party Platform?

We've Done This Before

Switching platforms shouldn’t mean losing sleep or skipping auctions.
We manage the technical heavy lifting so you can focus on consignments.

Bidder data migration planning included in enterprise contract

Your existing auction schedule stays intact during transition

Dedicated onboarding manager from signed contract to first live auction

First live auction in under 30 days for standard deployments

Auction Software Reviews

Trusted by Top Customers Globally

“We wanted to handle equipment resale the same way we handle any other critical business process. Geomotiv’s auction software gave us transparency, speed, and confidence in pricing decisions. It replaced negotiation with market logic. That changed everything.”

Andrei Shavel

Elemental Day Surgical Center

“This auction software turned out to be exactly what we needed. Many features that other platforms do not provide are included in this equipment auction software, and their support service is excellent. One of the special advantages is that sponsors are acknowledged in the auction catalog, which is great.”

Tom Faulhaber

Director, Software Engineering at Axon

“Before we launched the auction platform, we did everything by hand, which meant a ton of emails, spreadsheets, and phone calls. We tried out different software solutions before realizing we needed an auction management system.”

Eric Brandser, MD

Radiology Association of Northern Kentucky

Contact

See Your Brand on the Platform
in 30 Minutes

We’ll walk you through a live demo of the white-label front-end — your logo, your domain, your bidder experience. No commitment required.