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White-Label DSP vs. Full Platform Ownership: Which Model Fits Your Business
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What’s the Software Engineer Hourly Rate in the USA?
What’s the hourly rate for a software developer in the USA? Here’s how it compares to our average hourly rate…
May 1, 2026
At Geomotiv, we specialize in delivering innovative solutions that drive sustainable growth and success for your business. Let us help you transform your vision!
Get In Touch
USA (Headquarter)
700 N. Fairfax suite 614,
Alexandria VA, 22314
United States
Europe
Rua Viriato 27-3A, 1050-234
Lisbon, Portugal
Western Asia
14 Paronyan St., Bln. 6, 0009
Yerevan, Armenia
Middle East
Al Marsa Street Marina Plaza, Level 27
Dubai, United Arab Emirates
Auction Platform for
Equipment Dealers
Run timed, live, and simulcast auctions on your own branded website — no third-party marketplace, no per-item commissions, no platform crashes on your highest-GMV day.
Still paying 2–5% commission per lot to 3rd-party?
→ There’s a better way.
Your bidders landing on 3rd-party site — not yours?
→ There’s a better way.
Auction software crashed during your last live auction?
→ There’s a better way.
Features of Equipment Auction Software
Everything You Need to Run High-Volume Equipment Auctions
Without Relying on Third-Party Marketplaces
Auction Engine
Live, timed, simulcast simultaneously. 10,000+ lot plant closures.
Live, timed, simulcast simultaneously. 10,000+ lot plant closures.
White-label front-end
Your domain, your brand on every bidder touchpoint.
Your domain, your brand on every bidder touchpoint.
Native mobile apps
iOS + Android under your brand name.
iOS + Android under your brand name.
Industrial compliance module
Multi-state sales tax (Avalara), EPA docs, ITAR/EAR export controls.
Multi-state sales tax (Avalara), EPA docs, ITAR/EAR export controls.
Payment processing
Your processor (Stripe, Fiserv). No forced LivePayments.
Your processor (Stripe, Fiserv). No forced LivePayments.
Back-office AMS
QuickBooks export, consignor management, analytics dashboards.
QuickBooks export, consignor management, analytics dashboards.
How Auction Software Works
A Streamlined Process to Get Your Independent Platform
Running and Scaling Your Auction Business
Step 1We build your platform
Custom-branded to your identity. Your domain, your colors, your mobile app in the App Store. Shipped in 60–90 days.
Step 2You run your auctions
Timed, live, and simulcast — simultaneously if needed. Back-office, bidding, cataloging, invoicing, all in one auction software.
Step 3You own everything
The code is yours. The online bidder data is yours. No recurring platform fees. No marketplace exclusivity clause.
Auction Use Cases
Powering Equipment Auctions
Across Multiple Industries
Agricultural
Construction
Industrial
Agricultural
Built for agricultural equipment dealers and distributors selling new or used farm equipment. Timed online auctions for combines, tractors, and implements — integrated into your dealer website.
Construction
Run online timed auctions for fleet retirement, equipment liquidation, and surplus inventory across all your locations from one equipment auction software.
Industrial
Handle 10,000-lot plant closures. Multi-state sales tax automated via Avalara. EPA documentation generated automatically. Simulcast for online remote buyers.
See the Platform in Action
A Quick Walkthrough of the Bidder Experience,
Auction Controls, and Back-Office Workflows
Auction Software Reviews
Trusted by Top Customers Globally
“We wanted to handle equipment resale the same way we handle any other critical business process. Geomotiv’s auction software gave us transparency, speed, and confidence in pricing decisions. It replaced negotiation with market logic. That changed everything.”
Andrei Shavel
Elemental Day Surgical Center
“This auction software turned out to be exactly what we needed. Many features that other platforms do not provide are included in this equipment auction software, and their support service is excellent. One of the special advantages is that sponsors are acknowledged in the auction catalog, which is great.”
Tom Faulhaber
Director, Software Engineering at Axon
“Before we launched the auction platform, we did everything by hand, which meant a ton of emails, spreadsheets, and phone calls. We tried out different software solutions before realizing we needed an auction management system.”
Eric Brandser, MD
Radiology Association of Northern Kentucky
FAQ
Will my online bidders find me if I leave 3rd-party marketplace?
Your bidders follow your brand, not 3rd-party platform, especially when you own their email list and can notify them directly. Geomotiv includes a migration plan.
How long does it take to launch your equipment auction software?
Standard deployments go live in under 30 days. Complex integrations with existing e-commerce platforms typically run 60–90 days.
Who maintains the platform after you build it?
Your team does — that’s the point of ownership. We provide training, documentation, and ongoing support options.
Do you charge per auction or per lot?
No. One flat enterprise contract. No per-item commissions, no event fees, no payment processing lock-in.
Can this integrate with our existing dealer website?
Yes — API-first architecture. We’ve built auction modules that integrate with existing B2B e-commerce platforms and dealer management systems.
Contact
See the Platform Built for Equipment Dealers
30-minute demo. No sales pitch — a live walkthrough of the platform against your specific auction use case.
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Get a Free Consultation
Looking to build a successful custom software solution? Our experienced development team is ready to assist.
Thank you! We'll get in touch very soon.
Also you can book a call with our senior manager