Advertising Automation

Case Study

Background

Our customer provides its clients with a robust digital advertising solution. The platform includes campaign planning, ad serving, optimisation, analytics, reports and much more. Their clients would like to be able to track their Facebook ad campaign performance without having to re-create the campaigns in the platform.

Business Challenges

The customer has a large development team of more than 100 specialists that is focused on the core functionality of their platform. It produces the main revenue stream to the customer. However, our customer’s clients express huge demand for the external ad network integration. Choosing Geomotiv for this project allowed the customer not risk by focusing the internal team on a secondary task, yet at the same time meet their clients’ needs and expand their service offering.

How we approached the project

 Geomotiv is a close-knit team of professionals who share the same values and principles in working on complex and technology intensive projects.

  • Enabling. During the enablement phase, the project enabler:

    Got to know customers platform from the development perspective;

    Studied FB Ads API documentation & samples;

    Designed the future system as a set of APIs and worker services and created the proof-of-concept.

  • Prototyping. During the prototyping phase, the project lead:

    Elaborated the initial system design into actual code;

    Implemented the synchronization mechanics;

    Established development guidelines.

  • During the phases, the development team:

    Worked in weekly sprints incrementally delivering project features;

    Provided daily reports to the customer during the Skype stand-up meetings;

    Delivered weekly builds via continuous integration server TeamCity;

    Ensured high quality standards by employing TDD practices.

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