- Case Studies
Facebook Ads API Integration
Facebook Ads API Integration
Our customer is the independent and open full stack ad-tech platform that encompasses data, creativity and trading, servicing media agencies, trading desks, advertisers and publishers globally.
Project tech usage
Our customer provides its clients with a robust digital advertising solution. The platform includes campaign planning, ad serving, optimisation, analytics, reports and much more. Their clients would like to be able to track their Facebook ad campaign performance without having to re-create the campaigns in the platform.
Why they chose us
The customer has a large development team of more than 100 specialists that is focused on the core functionality of their platform. It produces the main revenue stream to the customer.
However, our customer’s clients express huge demand for the external ad network integration. Choosing Geomotiv for this project allowed the customer not to risk by focusing the internal team on a secondary task, yet at the same time to meet their clients’ needs and expand their service offering.
How we approached the project
During the enablement phase, the project enabler:
Got to know customers platform from the development perspective;
Studied FB Ads API documentation & samples;
Designed the future system as a set of APIs and worker services and created the proof-of-concept;
Made the final project requirement specification and transitioned the project to the dev team.
During the prototyping phase, the project lead:
Elaborated the initial system design into actual code;
Implemented the synchronization mechanics;
Established development guidelines;
Assembled the full development team so that the project could be delivered according to the deadlines set by the customer.
During the development phases, the development team:
Worked in weekly sprints incrementally delivering project features;
Provided daily reports to the customer through the Skype during stand-up meetings;
Delivered weekly builds via continuous integration server TeamCity;
Ensured high quality standards by employing TDD practices.
Our clients say
Geomitv has been an invaluable full-cycle development partner for Savveo during the course of our on-going multi-year relationship. From product inception and ideation to implementation, we see Geomotiv as much more than a traditional off-shore outsourcing group, but rather a key extension of our team. Gemotiv works closely with Savveo on some of our toughest challenges and have proven themselves as great thought partners. The members of the Gemotiv team for Savveo are dedicated resources who focus on our business on a full-time basis. From its management team to business analysts and engineers, Gemotiv has proven the capability of providing experienced and highly skilled team members on an on-going basis.
Shafi MustafaCEO/Co-Founder at Savveo
I hired Geomotiv to save a project after our US developer did a terrible job. Sergey and his company helped turn the project around, not only doing what we asked but also making suggestions that made the product much stronger.
Lloyd MelnickCEO at FIVEONENINE GAMES
I had the pleasure of working with Sergey and Uladzimir back when Desk-Net was a PowerPoint deck. Guys helped me to come up with the prototype to validate my vision, and then took on implementing and launching the first version of our product. I’d recommend working with them to any startup out there – they really take care of technology and help stakeholders to keep focused on business.
Matthias KretschmerCEO & Founder at Desk-Net.com